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Chern Ann

No such thing as bad publicity

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A colleague shared this link with me: http://www.kickstarter.com/projects/...i-gaming-dig-0

Without reading anything on the page, go watch the video, and come back and tell me if you could:
  1. Figure out what their project was about
  2. How long into the video before you figured it out


All done? Good. Did you sit through the whole video? It's ok if you didn't, I couldn't.

I have to admit, it took me almost 2 minutes to realize what they were pitching. Without going into the project idea itself, I don't know if I would have sat through even that amount of time if it wasn't because said colleague strongly hinted that I should.

This is not the way I would have done it.

It's basically a pitch for a computer game with miniatures as the theme, with some kind of collectible element thrown in. The video appears to go out of its way to avoid talking about the completely virtual aspect of this, which might be an attempt to get some kind of traction before broaching a potentially controversial subject with a miniature games enthusiast.

However, as only an aforementioned miniature game enthusiast could possibly be interested in what would effectively be some kind of electronic Heroclix, it would have been much better to skip the entire 2 minutes of nonsense describing what miniature games are, and why they're fun etc. We get it, we already play them, and we already know why.

Imagine a pitch video for a tennis game, aimed at tennis players. But you start with 2 minutes interviewing tennis players about why tennis is so great, and how you can meet so many friends etc, before you even mention that it's a video game.

I'm not sure what that's about, but it doesn't seem to be marketing.

Addendum: Perhaps this was some kind of pitch video for potential investors not familiar with miniatures games, in which case they really should have edited the video specifically for Kickstarter.

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Updated 06-15-2012 at 11:30 AM by Chern Ann

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Comments

  1. roninjr's Avatar
    Well Chern,

    As per your request, I forced myself through it and I must admit I would not have done so if I knew it was for a video game. I don't care to pay money for "digital miniatures". It just doesn't apeal to me. To me, that has little to do with table top gaming. I, and I believe most table top hobbyist, enjoy a good video game now and then but to constantly pay for digital bosters is a bit too much. At lest for me.

    As for the video pitch, again your dead on target. Brevity is the key to communication and this took far too long to get to the point. Good call.

    Stay Frosty!
  2. Chern Ann's Avatar
    Quote Originally Posted by roninjr
    Well Chern,

    As per your request, I forced myself through it and I must admit I would not have done so if I knew it was for a video game. I don't care to pay money for "digital miniatures". It just doesn't apeal to me. To me, that has little to do with table top gaming. I, and I believe most table top hobbyist, enjoy a good video game now and then but to constantly pay for digital bosters is a bit too much. At lest for me.

    As for the video pitch, again your dead on target. Brevity is the key to communication and this took far too long to get to the point. Good call.

    Stay Frosty!
    Sorry you sat through the whole thing! I have to confess I stopped at the 2min 30second mark.
  3. skeeve's Avatar
    Well Chern, You are much smarter than me, because after watching all of it it I didn't get it. Yes, the computer part was obvious but, as in my trade people usually say " what is the mechanism" . From this video it is not clear WHAT and HOW or even WHY. Honestly though Tabletop gaming and computer gaming foster somewhat different types of interactions (at least for now). Which one you chose (at least for me) depends on star position, weather outside and business activity in Sri-Lanka. I am not sure whether I would want to mix the two.
  4. Chern Ann's Avatar
    Quote Originally Posted by skeeve
    Well Chern, You are much smarter than me, because after watching all of it it I didn't get it. Yes, the computer part was obvious but, as in my trade people usually say " what is the mechanism" . From this video it is not clear WHAT and HOW or even WHY. Honestly though Tabletop gaming and computer gaming foster somewhat different types of interactions (at least for now). Which one you chose (at least for me) depends on star position, weather outside and business activity in Sri-Lanka. I am not sure whether I would want to mix the two.
    I didn't make a comment about the merit of the thing, just the presentation.... which was a head scratcher for me. Personally, there are plenty of turn based video games out there which I fully enjoy (e.g. Galactic Civilizations, Civilization IV, X-Com: UFO defense); painting models virtually though doesn't seem like much fun, nor having random collectible ones. Again, that's me.

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