No such thing as bad publicity
A colleague shared this link with me: http://www.kickstarter.com/projects/...i-gaming-dig-0
Without reading anything on the page, go watch the video, and come back and tell me if you could:
- Figure out what their project was about
- How long into the video before you figured it out
All done? Good. Did you sit through the whole video? It's ok if you didn't, I couldn't.
I have to admit, it took me almost 2 minutes to realize what they were pitching. Without going into the project idea itself, I don't know if I would have sat through even that amount of time if it wasn't because said colleague strongly hinted that I should.
This is not the way I would have done it.
It's basically a pitch for a computer game with miniatures as the theme, with some kind of collectible element thrown in. The video appears to go out of its way to avoid talking about the completely virtual aspect of this, which might be an attempt to get some kind of traction before broaching a potentially controversial subject with a miniature games enthusiast.
However, as only an aforementioned miniature game enthusiast could possibly be interested in what would effectively be some kind of electronic Heroclix, it would have been much better to skip the entire 2 minutes of nonsense describing what miniature games are, and why they're fun etc. We get it, we already play them, and we already know why.
Imagine a pitch video for a tennis game, aimed at tennis players. But you start with 2 minutes interviewing tennis players about why tennis is so great, and how you can meet so many friends etc, before you even mention that it's a video game.
I'm not sure what that's about, but it doesn't seem to be marketing.
Addendum: Perhaps this was some kind of pitch video for potential investors not familiar with miniatures games, in which case they really should have edited the video specifically for Kickstarter.